Pune-based Krayon Pictures will soon release their first animation filmAround the city, Events & Happenings — By The Desk on November 18, 2009 at 11:46 AM
Pune Mirror: The Indian animation industry is slowly but surely developing and producing animation films of a global quality.
Pune, too, is gaining ground and becoming the centre of the animation film industry. Krayon Pictures, a two-and-a-half-year-old company based in the city, is promising to make a mark.
Krayon Pictures will shortly come out with their first film Delhi Safari, directed by Nikhil Advani.
Anand Bhanushali, technical director, Krayon Pictures, told Mirror, “We had Nikhil Advani with us, he thought of making an animation film on animal rights and deforestation and came up with Delhi Safari.
We are the co producers. It has been in production for two years and will be completed shortly. The film is almost 85 per cent complete.”
Talking about the film, Krayon’s creative director Arpan Gaglani, added, “Delhi Safari revolves around the Bombay National Park and animals being killed by people around the forest. The film is about their journey from Mumbai to Delhi.
The story also talks about social harmony and will appeal to the adults as well as the kids. Our characters are fresh and look very Indian. Everything portrays India — colours, landscapes and culture — but it has still got a global element.”
In Arpan’s words, the storyline is the film’s USP, on which they painstakingly spent one year. “It is the film’s heart and soul and people can relate to it. Plus, the humour will be understood by one and all,” Arpan said.
He added that the credit for the story idea goes entirely to Nikhil. “At that time, everything in animation was about mythology. We wanted to do something different. All of us liked the idea of animal rights,” Anand recalled.
Arpan and Anand are honest about their contribution. They say, “Our area is the technical side, to get the film exciting in the right manner. Big names like Urmila Matondkar, Boman Irani, Suniel Shetty, Akshay Khanna will lend their voices to the film.”
Talking about animation films in India, Arpan explained, “The animation market in India is coming up and the quality of animation and character design are improving. You have a market for characters like say Hanuman.
However, the animation industry in India is over-hyped, because of which it was affected during recession. Pune has the best infrastructure for animation. But I would not call it an offshoot of the IT industry.
A lot of animation-based companies with a vast talent pool, are coming up in the city. Proximity to Mumbai also works in favour of the animation industry here.”
Anand and Arpan concluded, “People’s perception towards animation is yet to see a paradigm shift. For instance, people go to watch animated films only because their kids want to and are not interested in the genre per say.
The market needs to open up.”